> ## Content Index > Fetch the complete content index at: https://blog.knack4business.com/llms.txt > Use this file to discover other available public pages before exploring further. # Podcast Guesting Isn't a Someday Plan. It's a Calendar! - URL: https://blog.knack4business.com/podcast-guesting-isnt-a-someday-plan-its-a-calendar/ - Published: 2026-10-01T18:45:49.000Z - Updated: 2026-10-01T18:45:49.000Z - Description: Most people who want to be podcast guests never book a show. Carl Richards shares a simple plan to set a goal, track pitches, and fill a calendar. - Author: Bernie Franzgrote - Tags: Marketing & Branding, phoenix business exchange, East Trade Winds, Carl Richards, Podcast Solutions Made Simple, podcast guesting, podcast guest booking, podcast networking, brand visibility, PodMatch, speaking gigs **Hosts: Percy Barr, Wayne Pratt and Bernie Franzgrote** Podcast guesting plan from East Trade Winds: Carl Richards shows solopreneurs how to set goals, track pitches, and fill a full year of podcast guest spots. ### **GROWTH CATEGORY:** **Marketing & Branding** --- **Brought to you by** [East Trade Winds](https://tinyurl.com/2p7kvb29?ref=blog.knack4business.com), [Profit10™](https://tinyurl.com/58she8w6?ref=blog.knack4business.com), and [Gentry Learning](https://tinyurl.com/cvwfkcee?ref=blog.knack4business.com). ![](https://storage.ghost.io/c/c2/71/c271bbbd-7656-42a5-bca8-28e3520864c6/content/images/2026/10/ETW-Logo-options-20260729-1-1.png) #### [East Trade Winds](https://tinyurl.com/2p7kvb29?ref=blog.knack4business.com) Free weekly networking. Bring one challenge, one introduction. [East Trade Winds](https://tinyurl.com/2p7kvb29?ref=blog.knack4business.com) --- You keep saying you want to be on podcasts. Maybe you even have a list of shows saved somewhere. Then another month goes by with nothing booked. Carl Richards, founder of Podcast Solutions Made Simple, has a fix. He shared it with East Trade Winds: stop treating podcast guesting as a someday wish, and put it on a calendar. Carl Richards shows East Trade Winds members how to fill a calendar with podcast guest booking for a full year. He says about a hundred million people want to be podcast guests, but few have a plan. Carl walks through how to set a goal, pick the right shows, track your pitches, and use PodMatch to find hosts. He also covers personal pitches, follow-up after the interview, and why a media page on your website matters. Podcast networking does not end when the recording does. --- Watch the full conversation here: [Podcast Guesting Isn't a Someday Plan. It's a Calendar!](https://youtu.be/hrNDfz0blk8?ref=blog.knack4business.com) --- Most people who want to be podcast guests never book a show because they have no plan. Carl Richards, founder of Podcast Solutions Made Simple and a speech coach, teaches a simple booking method. Readers learn to set a goal, track every pitch, and fill a calendar with guest spots. --- ### **Who this is for** Solopreneurs, SMB owners, speakers, and leaders who want more visibility without paying for ads. --- ### **Key Lessons** **1\. A goal beats a wish.** Carl says you cannot just say "someday I'll do that." You have to intend it, then pick a number you can measure. Carl set a goal of one podcast a month. He landed two, plus two speaking gigs a month. The same rules apply if you want speaking gigs instead of podcasts. **2\. Get specific about where, who, and when.** Decide which shows fit your business, what topics you can speak on, and what hours you will say yes to. Podcasts are global, so the host may be anywhere. Carl gets invites from hosts in Africa and Australia whose booking links offer slots at one, two, and three in the morning. He likes to sleep, so he says no. **3\. Pitch like a person, then track it.** Hosts care about their shows, and a blanket pitch gets ignored. Personalize every note. Carl's team reaches out to 30, 40, or even 50 shows at a time, so they keep a tracking sheet. It shows who replied and who needs a follow-up. Carl says some of his best relationships began after a guest appeared on his own show. Some turned into referral partners. --- ### **Practical Steps** - **Write your number this week.** How many podcast guest spots a month can you handle? Write it down, plus the topics you can speak on. - **Start a tracking sheet.** Add columns for host, date pitched, response, and next follow-up. - **Build a media page on your website.** List every show you have been on. Then search [PodMatch](https://www.joinpodmatch.com/podcastsolutions?ref=blog.knack4business.com), listen to two shows, and read each host's ideal guest criteria before you pitch. --- ### **About the Guest** Connect with Carl: [Website](https://podcastsolutionsmadesimple.com/?ref=blog.knack4business.com) · [LinkedIn](https://www.linkedin.com/in/carl-richards-3a0a223/?ref=blog.knack4business.com) · [Instagram](https://www.instagram.com/podcastsolutionsmadesimple/?ref=blog.knack4business.com) · [YouTube](https://www.youtube.com/@podcastsolutionsmadesimple?ref=blog.knack4business.com) --- ### **Listen on Audio** [Listen on Simplecast](https://easttradewinds.simplecast.com/episodes/s4-e005?ref=blog.knack4business.com) [Browse all episodes](https://tinyurl.com/y8tctv4v?ref=blog.knack4business.com) --- ### **Partners on this episode** - [East Trade Winds](https://tinyurl.com/2p7kvb29?ref=blog.knack4business.com): free weekly networking. Bring one challenge, one introduction. - [Profit10™](https://tinyurl.com/58she8w6?ref=blog.knack4business.com): the free Profit Snapshot. Ten questions, no cost, a clear read on where profit leaks. - [Gentry Learning](https://tinyurl.com/cvwfkcee?ref=blog.knack4business.com): real estate courses, active listings, an Investor Club, and a free newsletter. --- ### **FAQ** **How many podcast guest spots should I aim for?** That is your call. Carl aimed for one a month and landed two. Pick a number you can handle, then track it. **Where do I find podcasts that want guests?** Use AI search, PodMatch, and your networking groups. Say out loud that you want to be a guest. Someone in the room may host a show. **Should I send the same pitch to every host?** No. Hosts care about their shows and ignore blanket notes. Personalize each pitch and follow up after the interview. --- ****Next Steps to Take** - [Join Canada Growth Network](https://tinyurl.com/3s5d3ayv?ref=blog.knack4business.com) — $47 CDN a robust CRM + Community - [Web Indexer](https://tinyurl.com/yav4edf5?ref=blog.knack4business.com) — Quick install chatbot. Info 24/7 for visitors. Install it today - [Browse all episodes (K4B / ETW / CGN)](https://tinyurl.com/y8tctv4v?ref=blog.knack4business.com) - [Search K4B episodes by topic](https://tinyurl.com/43fdyzew?ref=blog.knack4business.com) — this uses that Web Indexer! - [Want to be a guest? Register here](https://tinyurl.com/mcdm3hk6?ref=blog.knack4business.com) - [Join East Trade Winds free — Tuesdays 8–9 AM EST](https://tinyurl.com/2p7kvb29?ref=blog.knack4business.com) [Visit East Trade Winds ](https://tinyurl.com/2p7kvb29?ref=blog.knack4business.com) --- ### **Acknowledgements** - [Tony Gyenis, Phoenix Business Exchange](https://www.linkedin.com/in/tony-gyenis-506a2b126/?ref=blog.knack4business.com), for introducing Carl Richards to Knack 4 Business.