> ## Content Index > Fetch the complete content index at: https://blog.knack4business.com/llms.txt > Use this file to discover other available public pages before exploring further. # Why Podcast Guests Get Zero Leads and How to Fix It - URL: https://blog.knack4business.com/why-podcast-guests-get-zero-leads-and-how-to-fix-it/ - Published: 2026-10-28T18:00:00.000Z - Updated: 2026-10-28T18:00:00.000Z - Description: Getting booked on a podcast is only step one. Carl Richards shares how to pick the right show, speak in sound bites, and close with a call to action that brings leads. - Author: Bernie Franzgrote - Tags: Knack 4 Business, Carl Richards, Podcast Solutions Made Simple, podcast guesting, podcast booking, lead generation, call to action, marketing strategy, business growth, Accessibility for coaches, consultants, Marketing & Branding **Host: Bernie Franzgrote** Podcast guests get zero leads without the right show and a clear call to action. Carl Richards shares the fix on Knack 4 Business for coaches and experts. ### **GROWTH CATEGORY:** **Marketing & Branding** --- **Brought to you by** [Canada Growth Network](https://tinyurl.com/3s5d3ayv?ref=blog.knack4business.com), [Sterling Grace Technologies](https://tinyurl.com/3jr6e8my?ref=blog.knack4business.com), and [Profit10™](https://tinyurl.com/58she8w6?ref=blog.knack4business.com). ![](https://storage.ghost.io/c/c2/71/c271bbbd-7656-42a5-bca8-28e3520864c6/content/images/2026/10/CGN-RND-BLNK-LOGO-8-1.png) #### [Canada Growth Network](https://tinyurl.com/3s5d3ayv?ref=blog.knack4business.com) Referral-based business community plus a robust CRM, $47 CAD a month. [Robust CRM - $47 CAD a month](https://tinyurl.com/3s5d3ayv?ref=blog.knack4business.com) --- You landed the podcast spot. You showed up, did well, and the episode went live. Then nothing happened. No calls. No emails. No new clients. Carl Richards has seen this many times. His fix is simple, and it starts before you ever hit record. Carl Richards is the founder and CEO of Podcast Solutions Made Simple, a podcast production agency in the Ottawa area. After 25 years in radio, he helps coaches, consultants, and experts launch a podcast or get booked as a guest. In this conversation, Carl shows how a podcast can work as a marketing strategy and a lead generation tool. He explains how to pick the right shows, speak in sound bites, and write a call to action that people actually use. He also shares how to reuse each episode to support business growth. Results take time, but every appearance builds trust and visibility. This episode is for business owners, coaches, and consultants who want their voice to bring in clients. --- ### Watch the full conversation here: --- Many podcast guests get no leads because they pick the wrong shows and end without a clear call to action. Carl Richards, founder of Podcast Solutions Made Simple and a 25-year radio veteran, explains how to match shows, speak in sound bites, and offer something useful. Readers learn a simple plan to turn each guest spot into real conversations. --- ### **Who this is for** SMB owners, solopreneurs, coaches, consultants, and leaders building systems. --- ### **Key lessons** **1\. Pick the show that fits your goal.** Start with your why. Are you promoting a book, a speaking tour, or a course? Carl compares the match to pairing wine and cheese. A business finance expert belongs on a business strategy show, not a gardening hour. When you are new, say yes to aligned shows of any size. It is practice. Later, use episode count as your filter, not downloads. **2\. Say it clearly and show up ready.** Speak in one-to-two-minute sound bites. That gives the host something to edit and share. Carl calls the mic the most important piece of gear. Add good light and, if you can, a separate webcam. Skip one-word answers, because they leave the host with nothing to work with. **3\. Give listeners something to do.** A call to action is a clear next step. A checklist, a PDF, or an assessment works. "Follow me on socials" does not. Carl says the response to that is zero. His own offer is a free podcast strategy session where he maps your goals and your timeline. --- ### **Practical steps** - Write down why you want to be a guest. Then list ten shows that fit that goal. - Check your mic and lighting. Record a one-to-two-minute answer to the question you get most. - Build a media page on your website. Add every appearance and the embed code, and cut short clips to share. --- ### **About the guest** Carl is a TEDx speaker and three-time best-selling author, and he helps people get booked as guests too. Connect: [LinkedIn](https://www.linkedin.com/in/carl-richards-3a0a223/?ref=blog.knack4business.com) · [Instagram](https://www.instagram.com/podcastsolutionsmadesimple/?ref=blog.knack4business.com) · [YouTube](https://www.youtube.com/@podcastsolutionsmadesimple?ref=blog.knack4business.com) --- ### **Listen on audio** [Listen on Simplecast](https://tinyurl.com/yc4k3x74?ref=blog.knack4business.com) [Browse all episodes](https://tinyurl.com/y8tctv4v?ref=blog.knack4business.com) --- ### **Partners on this episode** [Canada Growth Network](https://tinyurl.com/3s5d3ayv?ref=blog.knack4business.com): referral-based business community plus a robust CRM, $47 CAD a month. [Sterling Grace Technologies](https://tinyurl.com/3jr6e8my?ref=blog.knack4business.com): cybersecurity, IT support, and business continuity for small and medium businesses. [Profit10™](https://tinyurl.com/58she8w6?ref=blog.knack4business.com): the free Profit Snapshot, ten questions on where your business leaks profit. --- ### **FAQ** **Should I say yes to every podcast invite?** Early on, yes, if the show fits your topic. Carl says it is practice and a place to sharpen your message. Later, get choosier and look at episode count. **What makes a good call to action?** It gives the listener something to use right away. Think a checklist, a PDF, an assessment, or a free strategy session. Skip "follow me on socials." **How long until a guest spot pays off?** Carl says give it six months to a year. Results are not instant. Even without sales, you gain credibility and may find new referral partners. ****Next steps to take** - [Join Canada Growth Network](https://tinyurl.com/3s5d3ayv?ref=blog.knack4business.com): $47 CAD, a robust CRM + community - [Web Indexer](https://tinyurl.com/yav4edf5?ref=blog.knack4business.com): quick-install chatbot. Info 24/7 for visitors. Install it today. - [Browse all episodes (K4B / ETW / CGN)](https://tinyurl.com/y8tctv4v?ref=blog.knack4business.com) - [Search K4B episodes by topic](https://tinyurl.com/43fdyzew?ref=blog.knack4business.com): this uses that Web Indexer! - [Want to be a guest? Register here](https://tinyurl.com/mcdm3hk6?ref=blog.knack4business.com) [$47 CAD, a robust CRM + community ](https://tinyurl.com/3s5d3ayv?ref=blog.knack4business.com) ### **K4B Acknowledgements** - [Carl Richards](https://www.linkedin.com/in/carl-richards-3a0a223/?ref=blog.knack4business.com) - [Tony Gyenis](https://www.linkedin.com/in/tony-gyenis-506a2b126/?ref=blog.knack4business.com) - [Fred Crouch](https://tinyurl.com/3psh5bdk?ref=blog.knack4business.com) - [Jovan Strika, @Hive](https://tinyurl.com/4dmcxah8?ref=blog.knack4business.com) - [Melanie Webber](https://www.linkedin.com/in/melanie-webber-879806128/?ref=blog.knack4business.com)