Marketing & Branding
Confused Buyers Choose Your Competitor | M. Pietrzak
Buyers don't follow your funnel. They follow their feelings. Martin Pietrzak explains the Messy Middle and how small businesses can close the gap.
B2B marketing
K4B
B2B Marketing vs Reality: Why You Aren't Seeing Results
Neil Gray of Refractive Concepts joins Bernie on Knack 4 Business to break down why most SMB marketing feels busy but isn't converting. His 2026 reset: align sales and marketing, sharpen your message, and use AI as a starting point — not the final word.
opportunities
Build Authority Fast With This One Strategy
Build authority fast using podcast marketing. Learn how smart branding turns conversations into clients in this Knack 4 Business episode.
K4B
Win Buyer Trust in the Messy Middle – Knack 4 Business with Martin Pietrzak
Why buyers choose competitors and how trust wins deals in the messy middle—real insights from the Knack 4 Business podcast.