The Biggest Investment Mistake Business Owners Make
Most business owners grow revenue inside their company but ignore income outside it. Here’s why that mistake can cost you long-term security.
This AI Chatbot Increases Calls by 40% (Here's Why)
Simple AI can guide website visitors to clear answers and booked calls using your own content. A practical path from traffic to conversations.
Impossible Things Happen When You Do This One Thing
Shel Horowitz explains how ethical marketing turns sustainability into profit, loyalty, and lower costs for SMBs.
Win Buyer Trust in the Messy Middle – Knack 4 Business with Martin Pietrzak
Why buyers choose competitors and how trust wins deals in the messy middle—real insights from the Knack 4 Business podcast.
Is Your Professional Photo Building Trust or Destroying It?
Your photo decides trust before you speak. Joanne Moorhouse shows how authentic headshots win clients, why selfies hurt credibility, and how remote sessions make confidence easy
Brand Clarity That Converts – Knack 4 Business with Brittany Hansen
Brand clarity beats noise. Brittany Hansen shares how elegant communication helps SMB owners build trust, loyalty, and real sales on Knack 4 Business
Your Audience Can't Find You Because You're Posting Wrong
Catherine Herd explains why your audience can’t find you online and how simple audience first posts fix visibility
Economic Uncertainty? Here's What Business Owners Must Do
Eric Sonego shares how to manage risk, protect your cash, and avoid CRA trouble in this episode of East Trade Winds.
How to Avoid Costly Chemical Mistakes – Knack 4 Business with Joel T. Shertok
Chemical scale‑up can destroy profits if done wrong. Joel T. Shertok explains how manufacturers avoid million‑dollar mistakes, navigate PFAS risks, and scale safely on Knack 4 Business.
Coming soon
This is Knack 4 Business, a brand new site by Bernie Franzgrote that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is