brand messaging
Brand Messaging Fix: The Four Languages Model | Joshua Altman
Joshua Altman of Beltway Media walks SMB owners through Story, Narrative, Brand and the Four Languages Model. Two frameworks, one desk exercise, one clearer message.
SMB marketing
Knack 4 Business
Trade Shows Don't Work? You're Doing It Wrong | Max Frambach
Most businesses leave trade shows with a stack of cards and nothing else. Max Frambach shows how live podcasting turns trade show attention into real leads.
K4B
B2B Marketing vs Reality: Why You Aren't Seeing Results
Neil Gray of Refractive Concepts joins Bernie on Knack 4 Business to break down why most SMB marketing feels busy but isn't converting. His 2026 reset: align sales and marketing, sharpen your message, and use AI as a starting point — not the final word.
Carl Richards
Podcast Guest Strategy That Actually Drives Revenue | Knack 4 Business Carl Richards
Carl Richards joins Knack 4 Business to break down podcast guesting strategy, audio branding, and how entrepreneurs can build real authority without launching their own show.