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Bernie Franzgrote

Bernie Franzgrote
Cash Position, Gross Margin, Revenue | Which One Matters Most?

East Trade Winds

Cash Position, Gross Margin, Revenue | Which One Matters Most?

Revenue isn’t enough. Learn how cash flow forecasting and CFO strategy create predictable SMB growth across North America.

By Bernie Franzgrote 17 Feb 2026
Tariffs Aren't Killing Profitability. Your Decisions Are!

K4B

Tariffs Aren't Killing Profitability. Your Decisions Are!

Tariff profitability strategy matters more than tariff rates. Learn how USMCA compliance mistakes quietly reduce revenue.

By Bernie Franzgrote 17 Feb 2026
Why AI Works Best When It Doesn't Replace Your People

AI automation

Why AI Works Best When It Doesn't Replace Your People

AI works best when it supports your team. Learn practical automation strategies from Colin Mackenzie on the Knack 4 Business podcast.

By Bernie Franzgrote 17 Feb 2026
Your Partnership is Suffering and You Don't Even Know It

Leadership burnout

Your Partnership is Suffering and You Don't Even Know It

Leadership burnout is a health issue before it becomes a business crisis. Learn how to protect your energy, relationships, and leadership performance.

By Bernie Franzgrote 14 Feb 2026
The Biggest Investment Mistake Business Owners Make

Private market investing Canada

The Biggest Investment Mistake Business Owners Make

Most business owners grow revenue inside their company but ignore income outside it. Here’s why that mistake can cost you long-term security.

By Bernie Franzgrote 13 Feb 2026
This AI Chatbot Increases Calls by 40% (Here's Why)

K4B

This AI Chatbot Increases Calls by 40% (Here's Why)

Simple AI can guide website visitors to clear answers and booked calls using your own content. A practical path from traffic to conversations.

By Bernie Franzgrote 11 Feb 2026
Impossible Things Happen When You Do This One Thing

ethical marketing,

Impossible Things Happen When You Do This One Thing

Shel Horowitz explains how ethical marketing turns sustainability into profit, loyalty, and lower costs for SMBs.

By Bernie Franzgrote 11 Feb 2026
Win Buyer Trust in the Messy Middle – Knack 4 Business with Martin Pietrzak

K4B

Win Buyer Trust in the Messy Middle – Knack 4 Business with Martin Pietrzak

Why buyers choose competitors and how trust wins deals in the messy middle—real insights from the Knack 4 Business podcast.

By Bernie Franzgrote 10 Feb 2026
Is Your Professional Photo Building Trust or Destroying It?

marketing

Is Your Professional Photo Building Trust or Destroying It?

Your photo decides trust before you speak. Joanne Moorhouse shows how authentic headshots win clients, why selfies hurt credibility, and how remote sessions make confidence easy

By Bernie Franzgrote 10 Feb 2026
Brand Clarity That Converts – Knack 4 Business with Brittany Hansen

K4B

Brand Clarity That Converts – Knack 4 Business with Brittany Hansen

Brand clarity beats noise. Brittany Hansen shares how elegant communication helps SMB owners build trust, loyalty, and real sales on Knack 4 Business

By Bernie Franzgrote 06 Feb 2026
Your Audience Can't Find You Because You're Posting Wrong

Canada Growth Network

Your Audience Can't Find You Because You're Posting Wrong

Catherine Herd explains why your audience can’t find you online and how simple audience first posts fix visibility

By Bernie Franzgrote 05 Feb 2026
Economic Uncertainty? Here's What Business Owners Must Do

SMB growth

Economic Uncertainty? Here's What Business Owners Must Do

Eric Sonego shares how to manage risk, protect your cash, and avoid CRA trouble in this episode of East Trade Winds.

By Bernie Franzgrote 04 Feb 2026
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Knack 4 Business

Knack 4 Business is a weekly business podcast for small business owners

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