East Trade Winds
Cash Position, Gross Margin, Revenue | Which One Matters Most?
Revenue isn’t enough. Learn how cash flow forecasting and CFO strategy create predictable SMB growth across North America.
Latest
K4B
Tariffs Aren't Killing Profitability. Your Decisions Are!
Tariff profitability strategy matters more than tariff rates. Learn how USMCA compliance mistakes quietly reduce revenue.
AI automation
Why AI Works Best When It Doesn't Replace Your People
AI works best when it supports your team. Learn practical automation strategies from Colin Mackenzie on the Knack 4 Business podcast.
Leadership burnout
Your Partnership is Suffering and You Don't Even Know It
Leadership burnout is a health issue before it becomes a business crisis. Learn how to protect your energy, relationships, and leadership performance.
Private market investing Canada
The Biggest Investment Mistake Business Owners Make
Most business owners grow revenue inside their company but ignore income outside it. Here’s why that mistake can cost you long-term security.
K4B
This AI Chatbot Increases Calls by 40% (Here's Why)
Simple AI can guide website visitors to clear answers and booked calls using your own content. A practical path from traffic to conversations.
ethical marketing,
Impossible Things Happen When You Do This One Thing
Shel Horowitz explains how ethical marketing turns sustainability into profit, loyalty, and lower costs for SMBs.
K4B
Win Buyer Trust in the Messy Middle – Knack 4 Business with Martin Pietrzak
Why buyers choose competitors and how trust wins deals in the messy middle—real insights from the Knack 4 Business podcast.
marketing
Is Your Professional Photo Building Trust or Destroying It?
Your photo decides trust before you speak. Joanne Moorhouse shows how authentic headshots win clients, why selfies hurt credibility, and how remote sessions make confidence easy
K4B
Brand Clarity That Converts – Knack 4 Business with Brittany Hansen
Brand clarity beats noise. Brittany Hansen shares how elegant communication helps SMB owners build trust, loyalty, and real sales on Knack 4 Business
Canada Growth Network
Your Audience Can't Find You Because You're Posting Wrong
Catherine Herd explains why your audience can’t find you online and how simple audience first posts fix visibility
SMB growth
Economic Uncertainty? Here's What Business Owners Must Do
Eric Sonego shares how to manage risk, protect your cash, and avoid CRA trouble in this episode of East Trade Winds.