brand messaging
Brand Messaging Fix: The Four Languages Model | Joshua Altman
Joshua Altman of Beltway Media walks SMB owners through Story, Narrative, Brand and the Four Languages Model. Two frameworks, one desk exercise, one clearer message.
brand messaging
K4B
B2B Marketing vs Reality: Why You Aren't Seeing Results
Neil Gray of Refractive Concepts joins Bernie on Knack 4 Business to break down why most SMB marketing feels busy but isn't converting. His 2026 reset: align sales and marketing, sharpen your message, and use AI as a starting point — not the final word.
Knack 4 Business
Grant Strategy That Actually Gets Results | CGN Vanessa Burns
Vanessa Burns — one of only six accredited Grant Professionals of Canada — explains why unclear messaging is the real reason grant applications fail, and how to build a smarter funding strategy