Marketing & Branding
Why AI Machines Are Skipping Your Business (And How to Fix It)
Many businesses lose deals because AI tools cannot find clear facts about them. Joshua Altman explains how to fix your boring content so buyers can find you.
East Trade Winds
Marketing & Branding
Podcast Guesting Isn't a Someday Plan. It's a Calendar!
Most people who want to be podcast guests never book a show. Carl Richards shares a simple plan to set a goal, track pitches, and fill a calendar.
East Trade Winds
Why Your Leadership Style is Actually Toxic (And How to Fix It)
Julia Kline reveals the six sales wounds quietly driving your leadership behaviour ~ and a five-step restorative justice framework for addressing harm in your organization.
East Trade Winds
Rejection Didn't Stop Him: How Batman's Writer Got Credit
Author Marc Tyler Nobleman shares the real story of Batman's uncredited co-creator ~ and what it teaches business leaders about persistence.
East Trade Winds
Leadership Isn't a Strategy - It's a Conversation
Executive coach Jessie-Lynn MacDonald explains why real change starts with a conversation, not a strategy — and shares her own story of proving the doubters wrong.
East Trade Winds
What Big Brands Know About Customer Loyalty | Vance Morris
Hosts: Percy Barr, Wayne Pratt and Bernie Franzgrote Vance Morris spent 10 years at Disney. Now he shows service businesses how to charge more by building experiences customers remember. GROWTH CATEGORY: Sales & Revenue Brought to you by East Trade Winds, Profit10™, and Sterling Grace Technologies. Sterling Grace Technologies Cybersecurity,
AI & Automation
Owners Use AI Like a Search Engine. Here's Why That's the Problem
Christopher Carter built Mugatuai AI the day he watched an employee upload corporate 401k data into ChatGPT. In this East Trade Winds session, he explains why treating AI like a search engine costs you, and what intentional AI use actually looks like.
East Trade Winds
Your Business Depends on You? That's the Problem
Fractional COO Natalie Hoop breaks down the founder's bottleneck — why your team isn't the problem, and how a 90-day reset changed one client's sales by 238%.
East Trade Winds
Conversational Debt: Cost of Avoided Conversations | ETW
Most teams aren't stuck because of a bad plan. They're stuck because of a conversation nobody had, and leadership coach Steffan Surdek shows you how to fix that.
East Trade Winds
Are You Networking Wrong? Here's What Actually Converts
Most people are networking. Very few are building something that lasts. Brent Edwards shares the four-step framework that changes that.
East Trade Winds
The 80/20 Rule Most Founders Get Wrong | Cut This Instead
Most founders think growth means doing more. Mosongo Moukwa shows why that assumption costs you profit, and how seven levers can flip the math.
East Trade Winds
Business Crisis Cash Flow Warning Signs | Diesha Cooper
Fractional CFO Diesha Cooper reveals the cash flow warning signs most small business owners miss, and what to fix before it becomes a crisis.