Marketing & Branding
Confused Buyers Choose Your Competitor | M. Pietrzak
Buyers don't follow your funnel. They follow their feelings. Martin Pietrzak explains the Messy Middle and how small businesses can close the gap.
Marketing & Branding
brand messaging
Brand Messaging Fix: The Four Languages Model | Joshua Altman
Joshua Altman of Beltway Media walks SMB owners through Story, Narrative, Brand and the Four Languages Model. Two frameworks, one desk exercise, one clearer message.
Canada Growth Network
Website Loading Speed: Why Enrollment Teams Obsess Over It
Dennis Powers reveals why most business websites quietly lose ground every year — and the continuous-improvement model that outperforms expensive redesigns.
K4B
B2B Marketing vs Reality: Why You Aren't Seeing Results
Neil Gray of Refractive Concepts joins Bernie on Knack 4 Business to break down why most SMB marketing feels busy but isn't converting. His 2026 reset: align sales and marketing, sharpen your message, and use AI as a starting point — not the final word.
K4B
This Bestselling Author Thrived Because of His Autism | JD Barker
JD Barker has three books releasing in 2026, and a brand strategy behind all of them. In this episode of Knack 4 Business, he breaks down the thinking, the IP decisions, and the long-game relationships that built a NYT bestselling career.
K4B
Stop Being Forgettable on Podcasts | Do This Instead | K4B with Noemi Beres
Noémi Beres of Podcast Connections joins Knack 4 Business to break down how to show up as a podcast guest who builds credibility, earns trust, and turns interviews into real business growth.
Carl Richards
Podcast Guest Strategy That Actually Drives Revenue | Knack 4 Business Carl Richards
Carl Richards joins Knack 4 Business to break down podcast guesting strategy, audio branding, and how entrepreneurs can build real authority without launching their own show.
Canada Growth Network
The 7-Second LinkedIn Test: Are You Passing It?
Tony K Silver joined the Canada Growth Network Power Hour to break down why most LinkedIn profiles fail in the first seven seconds — and exactly what to fix first.
Knack 4 Business
The Brand Positioning Secret Behind Market Dominance
Pedja Radjenović spent a decade launching CPG brands across two continents. On Knack 4 Business S4E035, he reveals the brand positioning framework that drives real market entry, shelf space, and revenue.
opportunities
Build Authority Fast With This One Strategy
Build authority fast using podcast marketing. Learn how smart branding turns conversations into clients in this Knack 4 Business episode.