The AI Visibility Assessment Every Brand Needs Right Now
Zoltan Lorantffy of BrandRelate Marketing shows SMBs how brand strategy and AI work together to build trust, drive choice, and get found. Practical steps inside.
Hosts: Percy Barr, Wayne Pratt & Bernie Franzgrote
Zoltan Lorantffy of BrandRelate Marketing shows SMBs how brand strategy and AI work together to build trust, drive choice, and get found.
Canada Growth Network Power Hour.
GROWTH CATEGORY: Marketing & Branding
If your brand isn't showing up in AI search, you're already behind.
Most SMB owners think they have a sales problem. Zoltan Lorantffy says it's usually a brand problem. On this Canada Growth Network Power Hour, the founder of BrandRelate Marketing walked through exactly how brand strategy and AI work together — and what small businesses can do this week to get clearer, get found, and grow.
Watch the full conversation here: The AI Visibility Assessment Every Brand Needs Right Now
Who This Is For
- SMB owners who feel invisible online
- Solopreneurs trying to stand out in a crowded market
- Corporate escapees building a brand from scratch
- Leaders who want their marketing to actually work
Watch the presentation:
Key Lessons
1. Your brand is a business asset — treat it like one
Brand value isn't your logo or your tagline. It's the promise your customers make to keep buying from you. Zoltan pointed to Apple's brand value of over $600 billion — not because of their devices, but because of the trust they've built over decades. For SMBs, that same principle applies at every scale. A clear, consistent brand story is what drives choice, builds loyalty, and lets you charge a premium.
2. Most sales problems are actually brand problems
If your pipeline is slow, the instinct is to sell harder. Zoltan flips that. He compares it to treating ankle pain when the source is your back — you're working on the wrong thing. When customers can't clearly say what you do, who you help, and why you're different, no amount of outreach fixes it. Clarity comes first. Sales follow.
3. AI is changing how people find you — and your content has to be ready
50% of consumers are now using AI tools to research products and services. That's displacing 20–50% of traditional search. Zoltan's point is simple: if your content isn't structured for AI-generated answers, you're losing visibility you don't even know you're losing. Brand strategy and AI optimization aren't separate conversations anymore — they're the same conversation.
Practical Steps
- Run a brand alignment test. Ask three people on your team to describe your company in one sentence. If the answers don't match, you have a brand clarity problem to fix before anything else.
- Audit your content for AI readiness. Use Zoltan's free AI Visibility Assessment to see how well your content shows up in AI-powered search results.
- Lock in your brand story. Write one clear paragraph that defines what you do, who you help, and what makes you different. Make sure it's the same on your website, your LinkedIn, and your pitch.
About the Guest
Zoltan Lorantffy is the founder of BrandRelate Marketing, a brand strategy and AI marketing agency helping businesses of all sizes get clear, get found, and grow. He spent 25 years in corporate — including work with Interbrand, one of the world's leading brand consultancies — before going full-time as an entrepreneur. He works with startups through to large organizations on brand strategy, AEO, SEO, social campaigns, and AI-powered content. Connect with Zoltan on LinkedIn.
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FAQ
What is an AI Visibility Assessment? It's a free audit that shows you how well your brand content appears in AI-generated search answers. It looks at your brand authority, trust signals, competitive visibility, and content structure — then helps you understand what to fix.
How do brand strategy and AI work together for SMBs? Brand strategy gives you a clear story and consistent identity. AI tools amplify that story by helping you create content faster, reach the right audience, and show up where your customers are already searching. One without the other leaves gaps.
What's the fastest way to know if my brand is working? Ask your team to describe your business in one sentence — separately, without coordinating. If the answers are different, your brand story isn't clear enough yet. That's the starting point.
