K4B

This AI Chatbot Increases Calls by 40% (Here's Why)

Simple AI can guide website visitors to clear answers and booked calls using your own content. A practical path from traffic to conversations.

Bernie Franzgrote

11 Feb 2026 — 3 min read

AI generated view of Rahel Gunaratne and his webindexer offer

Your host is Bernie Franzgrote

Learn how AI can guide website visitors to clear answers and booked calls on the Knack 4 Business podcast—simple automation for real SMB growth.

Small businesses lose leads every day because visitors feel lost on their websites.
Rahel Gunaratne shows how AI can answer questions instantly and guide people to book calls.
This episode gives practical steps to turn traffic into real conversations.

WHO THIS EPISODE IS FOR

SMB owners 3–10 years in
Coaches
Soloprenuers
Leaders building systems

KEY LESSONS

Takeaway 1 – Answers beat menus

Most people do not want to click through pages. They want one clear answer. An AI chatbot can read your own website and reply in plain language. This turns confusion into confidence.

Takeaway 2 – Use what you already wrote

You do not need to invent new content. The tool learns from your public pages and FAQs. Your website becomes a living help desk that works day and night.

Takeaway 3 – Connect to real next steps

Good AI does more than talk. It can book meetings, collect name and email, and send leads to your CRM. The path from question to call becomes short and simple.

PRACTICAL STEPS

Add one chatbot script to your site and test three common visitor questions.
Connect a booking tool like Calendly so people can choose a time right away.
Send leads into your CRM with Zapier and reply within one business hour.

WebIndexer

Check it out !

Websites are busy places. They have menus, pages, and forms. But many visitors still feel lost. They arrive with a simple question and cannot find a simple answer. Then they leave.

That is the problem Rahel Gunaratne talks about on the Knack 4 Business podcast. He believes most businesses do not need more traffic. They need better guidance for the people already there.

Rahel created Web Indexer → https://webindexer.app/ to act like a helpful front desk. The tool reads your own website pages and answers questions in everyday language. Instead of hunting through menus, a visitor can ask, “How do I book?” and get a clear path.

This matters because speed equals trust. When answers are slow, buyers worry. When answers are fast, buyers relax. AI can deliver that speed without hiring more staff.

The system is simple. You add a small script to your site. The chatbot learns from your public content. It can match your brand voice and stay friendly. When you update your website, the AI updates too.

Rahel shared examples from service businesses and nonprofits. A charity used the tool to explain events and donations. A coach used it to guide people to the right program. In both cases, calls increased because questions were no longer roadblocks.

Good AI also connects to real tools. Visitors can book through Calendly, and details can flow to a CRM with Zapier. Name, email, phone, and company can be captured without long forms. The journey from “just looking” to “let’s talk” becomes smooth.

Privacy was another theme. Canadian businesses care about trust and clear data use. Rahel designs with that mindset so people feel safe to share information.

The big lesson is human. People want to feel heard. A website that answers like a person will win more business than a site that acts like a brochure.

Bernie Franzgrote and co-host Wayne Pratt asked practical questions throughout the episode. They focused on what an SMB can do this week, not next year. The message was simple: use AI to remove friction, not to sound fancy.

If your website gets visitors but not enough calls, this approach can help. You already paid for the traffic. Now help those visitors take the next step.

ABOUT THE GUEST

Rahel Gunaratne – Founder, Web Indexer
Rahel helps small and medium businesses stop losing visitors who feel stuck. His platform, Web Indexer, turns website content into clear AI answers that guide people to calls and bookings. He cares because good businesses deserve simple tools, not tech headaches.

Email Rahel → info@webindexer.app