K4B

Stop Being Forgettable on Podcasts | Do This Instead | K4B with Noemi Beres

Noémi Beres of Podcast Connections joins Knack 4 Business to break down how to show up as a podcast guest who builds credibility, earns trust, and turns interviews into real business growth.

Noémi Beres, co-founder of Podcast Connections, smiling and speaking into a professional microphone in a broadcast studio setting. Bold yellow text on the left reads "Stop Being Forgettable! Do This Instead: Get Clients" with the Knack 4 Business K4B logo visible on the right. An ON AIR sign is lit in the background.

Hosts: Bernie Franzgrote & Wayne Pratt

Learn how to be a great podcast guest from booking expert Noémi Beres. Prep tips, etiquette, follow-up strategies, and how to grow your business through podcast guesting.

GROWTH CATEGORY: Marketing & Branding

Most people get booked on a podcast and walk away with nothing to show for it.

Not because the host was bad. Not because the audience wasn't there. Because they showed up unprepared, delivered a forgettable interview, and never followed up.

Noémi Beres has spent years fixing that problem. She's the co-founder of Podcast Connections — a boutique agency that matches entrepreneurs with the right podcast shows and preps them to show up like they belong. She joined Bernie and Wayne on Knack 4 Business to share exactly what separates the guests who build business from the ones who disappear.

Watch the full conversation here:

WHO THIS IS FOR

This episode is for SMB owners, solopreneurs, corporate escapees, and leaders building systems — anyone who wants to use podcast guesting as a real marketing strategy and not just a one-time appearance.

Key Lessons

1. The match matters as much as the message. Noémi doesn't just find podcasts for her clients — she finds the right ones. That means understanding the host's style, the audience's expectations, and whether the energy is a genuine fit. A mismatch between guest and host is something listeners feel before anyone says a word. Before you pitch a show, listen to it. Know what you're walking into.

2. Your story is the strategy. The guests who consistently get business from podcast appearances aren't the most polished ones. They're the most open ones. Noémi is direct: don't lead with your product. Lead with your story. You can absolutely mention what you offer — but wait for the host to open that door. The audience came for a conversation. Give them one.

3. The follow-up is the move most guests skip. After the interview wraps, most guests disappear. Noémi recommends reaching out to the host for a post-interview call — not to pitch anything, but to find out how you can genuinely help each other. That conversation, she says, is often where the real relationship starts. At minimum, send a thank-you. It costs nothing. It gets remembered.

Practical Steps

Before the interview: Listen to at least one full episode of the show. Know the host's tone, pace, and audience. Come ready to have a real conversation — not perform a pitch.
During the interview: Keep it a two-way exchange. Watch your timing. Don't monologue. Let your story do the work. Wait for the host to invite you to share your offer.
After the interview: Send a thank-you. Request a post-interview call. Take the promotional materials the host sends you and actually use them — post, tag, and rotate the content across your channels more than once.

About the Guest

Noémi Beres is the co-founder of Podcast Connections, a boutique podcast booking agency that helps entrepreneurs and business owners get featured on the right podcast shows. She works with clients across experience levels — from first-time guests to seasoned speakers — and focuses on the full placement process: strategy, matching, prep, and follow-through. Originally from a background in online marketing and Scandinavian linguistics, Noémi brings a sharp eye for communication and a genuine commitment to her clients' results.

Connect with Noémi on LinkedIn Visit Podcast Connections

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FAQ

What does a podcast booking agency actually do? A podcast booking agency handles the full process of getting you featured on the right shows — from strategy and research to outreach, scheduling, and guest prep. The goal isn't just to get you booked. It's to find shows where your message actually fits, so the appearance is worth the effort for both you and the host.

How do I measure ROI from podcast guesting? ROI from podcast guesting is hard to track directly. Noémi is honest about that. It's not a campaign with a clear conversion number. It's a visibility and relationship strategy. Track follower growth, inbound messages, new connections, and whether hosts or listeners reach out after. Treat it as one leg of your marketing strategy — a powerful one, but not the whole plan.

What's the biggest mistake first-time podcast guests make? Treating the interview like a pitch. First-time guests often over-prepare their offer and under-prepare their story. The audience connects with people, not products. Come with a real story, keep the conversation balanced, and let the host guide the flow. The pitch can come — but only when the host invites it.